Highlanders Football Club has introduced the Bosso canvass shoes as part of its branded products. The retail price for the shoes called , iCanvas YeBosso , is US$25.
Highlanders Club Chief Executive Officer , Mr Nhlanhla Bahlangene Dube ,speaking during a press conference on Thursday said that the value of the brand is on the strength of its history and sentiments .
“The whole idea has been to leverage our brand . The value of our brand is on the strength of its history and its sentiments . What we have been doing for the better part of two years is to aggressively start to promote alliances , linkages and partnerships with business people and corporates .
The club brand is still alive. The market dictates what the market wants to see , so if the market survey shows that ladies want a pink Bosso shoe we will simply slate the logo , it does not change the reality that the official color is black and white , ” said Dube.
The club launched the Branded products project which will see the sale and manufacturing of Whimsy mugs , Traveling Flasks , Sports Watches , Notebooks and Pens