Highlanders unveils branded canvass shoes

Junior Mupfigo

 

Highlanders Football Club has introduced the Bosso canvass shoes as part of its branded products. The retail price for the shoes called , iCanvas YeBosso , is US$25.

Highlanders Club Chief Executive Officer  , Mr Nhlanhla Bahlangene Dube ,speaking during a press conference on Thursday  said that the value of the brand is on the strength of its history and sentiments .

“The whole idea has been to  leverage our brand . The value of our brand is on the strength of its history and its  sentiments . What we have been doing for the better part of two years is to aggressively start to promote alliances , linkages and partnerships  with business people  and corporates .

The club brand is still alive. The market dictates what the market wants to see ,  so if the market survey shows that ladies want a pink Bosso shoe we will simply slate the logo ,  it does not change the reality that the official color is black and white , ” said Dube.

The club launched the Branded products project which will see the sale and manufacturing of Whimsy mugs , Traveling Flasks , Sports Watches , Notebooks and Pens

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